John’s bike was a birthday present to himself; he decided he wanted a “forever bike.” After looking at bigger brands, he concluded that the fully custom route was the way forward. As a South London resident, John appreciated the fact that Saffron was local. He sought a sophisticated, timeless build that was nimble and responsive to suit his riding style. Since John often rides in the Kent hills, he wanted a bike that would climb well and feel fast and agile when navigating mucky descents.

John opted for a stainless steel frame using Columbus XCR tubing, which is the lightest and stiffest tube choice, ideal for a bike designed to be as fast uphill as it is downhill. The XCR tubing is also perfect for year-round use, as it will not rust or corrode when exposed to the elements of the British winter. We specified internal cable routing and a SRAM eTAP AXS group set, allowing us to maintain a clean and elegant build.

For the paint design John wanted something that he was going to enjoy looking at today and in years to come, something that was timeless with elegance and class. We decided to go for a subtle staggered gradient with a metallic finish. Starting with a rich red that gradually transitions into a gun metal grey towards the bottom of the frame.

The component choice was sophisticated and clean, aiming to maintain an elegant and minimal aesthetic without compromising performance. Opting for a SRAM Force eTap Disc groupset meant he kept the wiring to a minimum which contributed to overall sleek finish to the build.

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